In every film, advertisement, magazines, or music video, there are specific elements that the directer and producer make sure to incorporate. Gender is something that will always apply in the things they show or include in all types of media to give an appeal for everyone who sees it. For example, they usually include certain things that would appeal most males to get them to want to watch a movie/video or buy their product. Things like cars, watches, alcohol, or women are usually seen to be geared towards appealing the typical man. This is because they are characterized to be ‘tough’, ‘sweaty’, and ‘hard’. The typical women are seen to be the complete opposite. So things like the color pink, shoes, attractive men, and makeup are things that would catch the attention for a woman to want to spend money in those products. This was all because they’re seen to only care about materialistic things and how something is presented. The men care most about strength, physique, power and sexual attractiveness as the women care most about beauty, emotion, and relationship related things. This is the line of division between the two genders but nowadays, most things are unisex considering the different genders and sexual orientations.
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